Marketing • Communications • PR

RAC Ship-Shape Challenge

RAC Ship-Shape Challenge
Sales and Marketing Away Day (2014)

The challenge:
To create a fun activity linking the RAC’s corporate and business objectives with a Victorian ship, the venue for the company’s away day. There were logistical challenges involving 120 people and capacity constraints on board ship – with a lead time of less than one week between the initial contact and the away day.

I prepared a thorough brief, for sign off, liaised with staff at the RAC, Brunel’s ss Great Britain and the Number 7 Ferry Company. Team tasks reflected different behavioural and learning styles and included a pirate sea shanty, video and on-brand orange origami boats. Support materials ranged from a fact file linking the ship’s history with RAC and its objectives, plus marking sheets and prizes.

The teams, drawn from across departments, worked well together on the challenge. They demonstrated they were able to prioritise tasks, and understood each team member’s role. Highly effective in achieving RAC’s aims, the Chief Marketing Officer John Orriss described the event as ‘brilliant’.

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