Portfolio Category: MARKETING

Brunel’s ss Great Britain: Rebrand & re-launch From ‘worthy’ to world-class (2005) The challenge: Historic ship, the ss Great Britain, forms the centrepiece of a museum which had become tired. The team had already secured funding for a £11.3 million project when I joined the Trust in January 2004. My role was to ensure the…

RAC Ship-Shape Challenge Sales and Marketing Away Day (2014) The challenge: To create a fun activity linking the RAC’s corporate and business objectives with a Victorian ship, the venue for the company’s away day. There were logistical challenges involving 120 people and capacity constraints on board ship – with a lead time of less than…

Let’s celebrate! 40th home-coming anniversary A multi award-winning marketing campaign (2010) The challenge: The museum and marketing teams could have simply marked the anniversary with a photo opportunity, but we saw an opportunity to work closely together to celebrate the event, capturing people’s memories of the historic ship’s return to Bristol, and to create and…

Repositioning the ship’s venue hire - an integrated campaign for corporate, private and wedding clients (2011) The challenge: The marketing strategy for Brunel’s ss Great Britain venue hire is based on differentiation with an award-winning venue and service at a premium price. This demanded brand extension with a new font and house-style, and new materials…