An award-winning Chartered Marketer and PR specialist, I am creative, and solution-focussed, with entrepreneurial flair.
A valued team player, I can provide project or interim support, and work with trusted associates ranging from photographers and graphic designers to web developers.
Helping clients achieve their corporate, business and charitable objectives, including unprecedented PR coverage and successful fundraisers for The Lord Mayor of Bristol’s Children Appeal. Delighted clients also include RAC, Blue Orchid, Business Showcase South West 2015, ‘Millionaires’ Mentor’ Bev James, St Monica Trust and Underfall Yard Trust....
Protecting wildlife for the future by driving membership recruitment (with 1,000-plus new memberships to 17,200 members), leading PR campaigns (‘Wild Mayor’ and ‘State of Nature south west’), advising Bristol Natural History Consortium on marketing, and improving promotional materials....
Rebranding and repositioning the museum attraction from ‘worthy’ to ‘world-class’, award-winning campaigns such as ‘Let’s celebrate!’ (13,000 increase in visitors and £200,000 revenue boost), and Museums at Night with Bompas & Parr (viewed on line by one in 70 of the UK’s adult population)....
Supporting the increase in Somerset Art Weeks visitors by 53% and sales by 25%, through strategic communications advice, and by drafting news releases, articles and template documents. Artist-led, this countywide open studios event is supported by Patron Kevin McCloud....
Reviewing the firm’s communications strategy and redesign of newsletters and advertising, plus a successful application for ‘The Lawyer Awards 2003 Assistant Solicitor of the Year’, and securing new business through tender and presentation documents....
Delivering strategic high-profile projects from show garden presence at RHS BBC Gardeners’ World Live, membership and legacy campaigns, and the Marine Appeal, to corporate fundraising and sponsor care, PR, and website launch for a joint BBC and Daily Telegraph initiative....
Increasing the charity’s profile through PR, introducing a legacy campaign and door-to-door membership recruitment drive and a ‘Volunteers’ Day’, and raising £130,000 including two direct mail appeals (attracting a one-in-three response and more than double the appeal target)....
Recruited to the in-house company training scheme, from over 2,000 applicants, I broke national news stories, reported on crime, court, inquests, and local authority meetings, with a high percentage of off-diary stories, plus leisure, reviews and advertising features....
After graduating with a law degree, I taught in Spain, ski resort repped in Austra and, during the recession, worked as a Job Centre admin officer in Bridgwater....
EDUCATION & TRAINING
Level 4 Diploma in Social Media Marketing and Online Reputation Management (Distinction) – (2015)
Level 4 Diploma in Online Marketing (Distinction) – (2014)
Level 7/MA equivalent Professional Postgraduate Diploma in Marketing (DipM) – CIM (2011)
National Council for Training Journalists – Southern Newspapers plc (1992 to 1997) • Teaching English as a Foreign Language – Inlingua Idiomas (1989)
Degree: Law 2 II (Hons) – The University of Birmingham (1986 to 1989)
A Levels: English (A); German (B); History (A) – Bridgwater College (1985)
S Level: History (Merit) – Bridgwater College (1985)
O Levels: 10 (A to C) including English (A), Maths (A) – St Dunstan’s School (1981 & 1983)
Languages: Proficient in German and conversational Spanish
PROFESSIONAL MEMBERSHIPS
Chartered Marketer (2012 to 2016)
Public Relations Consultants Association Member MPRCA (awarded 2015)
Chartered Institute of Marketing Member MCIM (awarded 2011)
Chartered Institute of Marketing Associate Member ACIM (awarded 2011)
Chartered Institute of Public Relations Member (awarded 2009)
AWARDS
Museum & Heritage Excellence Awards 2011 Marketing Campaign (winner)
