Marketing • Communications • PR
People choose to work with me because I care about them, their business or charity.
I offer marketing, communications and PR services, which deliver outstanding results.
I have the track record, the awards and the qualifications, but most importantly the testimonials.
Please get in touch to see how we can work together.download cv
I AM GOOD AT
Dagmar Smeed LLB (Hons) DipM MCIM MCIPR MPRCA Chartered Marketer
An award-winning Chartered Marketer and PR specialist, I am creative, and solution-focussed, with entrepreneurial flair.
A valued team player, I can provide project or interim support, and work with trusted associates ranging from photographers and graphic designers to web developers.
I am also available to deliver bespoke training.
my professional background
Helping clients achieve their corporate, business and charitable objectives, including unprecedented PR coverage and successful fundraisers for The Lord Mayor of Bristol’s Children Appeal. Delighted clients also include RAC, Blue Orchid, Business Showcase South West 2015, ‘Millionaires’ Mentor’ Bev James, St Monica Trust and Underfall Yard Trust....
Protecting wildlife for the future by driving membership recruitment (with 1,000-plus new memberships to 17,200 members), leading PR campaigns (‘Wild Mayor’ and ‘State of Nature south west’), advising Bristol Natural History Consortium on marketing, and improving promotional materials....
Rebranding and repositioning the museum attraction from ‘worthy’ to ‘world-class’, award-winning campaigns such as ‘Let’s celebrate!’ (13,000 increase in visitors and £200,000 revenue boost), and Museums at Night with Bompas & Parr (viewed on line by one in 70 of the UK’s adult population)....
Supporting the increase in Somerset Art Weeks visitors by 53% and sales by 25%, through strategic communications advice, and by drafting news releases, articles and template documents. Artist-led, this countywide open studios event is supported by Patron Kevin McCloud....
Reviewing the firm’s communications strategy and redesign of newsletters and advertising, plus a successful application for ‘The Lawyer Awards 2003 Assistant Solicitor of the Year’, and securing new business through tender and presentation documents....
Delivering strategic high-profile projects from show garden presence at RHS BBC Gardeners’ World Live, membership and legacy campaigns, and the Marine Appeal, to corporate fundraising and sponsor care, PR, and website launch for a joint BBC and Daily Telegraph initiative....
Increasing the charity’s profile through PR, introducing a legacy campaign and door-to-door membership recruitment drive and a ‘Volunteers’ Day’, and raising £130,000 including two direct mail appeals (attracting a one-in-three response and more than double the appeal target)....
Recruited to the in-house company training scheme, from over 2,000 applicants, I broke national news stories, reported on crime, court, inquests, and local authority meetings, with a high percentage of off-diary stories, plus leisure, reviews and advertising features....
After graduating with a law degree, I taught in Spain, ski resort repped in Austra and, during the recession, worked as a Job Centre admin officer in Bridgwater....
EDUCATION & TRAINING
Level 4 Diploma in Social Media Marketing and Online Reputation Management (Distinction) – (2015)
Level 4 Diploma in Online Marketing (Distinction) – (2014)
Level 7/MA equivalent Professional Postgraduate Diploma in Marketing (DipM) – CIM (2011)
National Council for Training Journalists – Southern Newspapers plc (1992 to 1997) • Teaching English as a Foreign Language – Inlingua Idiomas (1989)
Degree: Law 2 II (Hons) – The University of Birmingham (1986 to 1989)
A Levels: English (A); German (B); History (A) – Bridgwater College (1985)
S Level: History (Merit) – Bridgwater College (1985)
O Levels: 10 (A to C) including English (A), Maths (A) – St Dunstan’s School (1981 & 1983)
Languages: Proficient in German and conversational Spanish
Chartered Marketer (2012 to 2016) Public Relations Consultants Association Member MPRCA (awarded 2015) Chartered Institute of Marketing Member MCIM (awarded 2011) Chartered Institute of Marketing Associate Member ACIM (awarded 2011) Chartered Institute of Public Relations Member (awarded 2009)
Chartered Marketer (2012 to 2016)
Public Relations Consultants Association Member MPRCA (awarded 2015)
Chartered Institute of Marketing Member MCIM (awarded 2011)
Chartered Institute of Marketing Associate Member ACIM (awarded 2011)
Chartered Institute of Public Relations Member (awarded 2009)
Museum & Heritage Excellence Awards 2011 Marketing Campaign (winner) Bristol Tourism & Hospitality Awards 2011 Outstanding Contribution (winner) CIM Marketing Excellence Awards 2010 (finalist) CIPR Pride Awards 2010 (finalist in two categories) Museums & Heritage Excellence Awards 2009 Marketing Campaign (finalist) Drafting more than 21 winning award applications including the UK’s biggest arts prize
Museum & Heritage Excellence Awards 2011 Marketing Campaign (winner)
Bristol Tourism & Hospitality Awards 2011 Outstanding Contribution (winner)
CIM Marketing Excellence Awards 2010 (finalist)
CIPR Pride Awards 2010 (finalist in two categories)
Museums & Heritage Excellence Awards 2009 Marketing Campaign (finalist)
Drafting more than 21 winning award applications including the UK’s biggest arts prize
Browse my work
The best of my projects
& kind words
Kathryn Davis Head of Tourism, Destination Bristol“Dagmar is passionate about her work, she is creative and tenacious and also sees the wider picture – just some of the reasons why Brunel’s ss Great Britain won Destination Bristol’s outstanding contribution award for its marketing campaign ‘Let’s celebrate!’...
Chris Packham BBC Presenter and Filmmaker“Dagmar, your time spent at The Wildlife Trusts has undoubtedly played a very positive role in the promotion and protection of wildlife in the UK. Thanks for all your help over the years.”...
Bompas & Parr Internationally acclaimed artists (aka ‘The Jellymongers’)“The project has been sensational. It’s been brilliant working with Dagmar and all the team at Brunel’s ss Great Britain. We’ve never experienced such coverage, from BBC News, Breakfast and Newsround, to regional and local media.”...
Rachel Baker The CIM South West Charity Ambassador“As a Chartered Marketer and PR Specialist, Dagmar offers breadth and depth of knowledge and experience. She is great to work with, extremely supportive, with valuable insight and judgement.”...
Rachel Boast Civic Affairs Manager, Bristol City Council“She has a very positive can-do attitude and is a great team player, always helpful and mindful of others’ time and work commitments. A marketing and PR guru extraordinaire, who has done an amazing job for The Lord Mayor of Bristol’s Children Appeal.”...
Lord Mayor of Bristol Cllr Alastair Watson (2014-2015) The Lord Mayor of Bristol's Children Appeal“Dagmar has brought a professional and strategic approach to The Lord Mayor of Bristol's Children Appeal, producing high-quality fundraising materials and achieving unprecedented levels of PR. I wouldn’t hesitate in recommending her services to others.”...
Mike Fogden Head of Business Marketing, RAC“Dagmar actively sought to understand and meet our corporate and business objectives, to deliver what proved to be one of the highlights of our Sales and Marketing Away Day.”...
Rob Stokes Editor, Western Daily Press“I have known Dagmar and her work as a PR and marketing specialist for 12 years. As a former journalist she understands what’s newsworthy, what’s needed and how to get most out of reporters, photographers, and editors! She consistently delivers at an exceptionally high level.”...